Destination development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation. Destination BC offers destination development planning assistance, in partnership with Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture and Sport, and Regional Destination Marketing Organizations, to support the ongoing viability of BC’s tourism sector. Across the province, multiple 10-year destination development strategies have been created, along with regionally specific strategies. Provincially, the Invest in Iconics Strategy is a long-term strategy to responsibly increase tourism revenue and visitation to British Columbia through dispersion.
Through destination development, we envision BC as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations. By working together with a wide variety of partners, the strategies will guide the long-term growth of tourism experiences and revenues within the province.
Destination development in your area could include working with individuals and partners from the following organizations:
Destination BC continues to work with communities across the six tourism regions on destination development strategies that pull together planning, policy, and capacity building efforts. Explore how each of the tourism regions are working together, and with various partners, to address impediments to tourism growth and strengthen relationships to capitalize on future tourism opportunities.
To find out more about the Destination Development program or to determine the best way for you to participate, contact us at DestinationDevelopment@DestinationBC.ca
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