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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Power of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
Funding Sources
Co-op Marketing
Municipal & Regional District Tax
Program (MRDT)
Other Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Place Branding
Destination Development
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
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Research Tools & Methods
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Digital Marketing
Vancouver | Tanya Goehring
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Digital Marketing
Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.
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Tourism Digital Academy
Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.
Program
8 weeks
Learn More
Tourism Digital Academy – Self-Guided
Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.
Program
Up to 6 months (self-paced)
Learn More
How To Use a Content Calendar
Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.
Tool, Video
~12 mins Video
Learn More
Think Like a Photographer – How to Curate Great UGC
As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.
Article
~6 mins
Read Article
Accessible Graphic Design
If getting your message across is the goal of graphic design, shouldn’t it be accessible to the widest audience possible? Uncover some general rules you can follow regardless of whether you’re creating a website, social media post, digital ad, or poster.
Article
~8 mins
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Top Tips for a Successful Photo or Video Shoot
Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
Article
~10 mins
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9 Email Marketing Best Practices
Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.
Article
~8 mins
Read Article
Stories, Reels, Guides, and IGTV: How to Take Advantage of IG’s New Formats
Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.
Article
~15 mins
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3 Reasons Your Business Needs a Content Calendar
With so many platforms and channels for your business to consider and manage, it’s tricky to keep track of all the moving parts. Here are three reasons to start using a content calendar today.
Article
~ 6 mins
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Creating Content that Drives Action Along the Travel Path to Purchase
Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.
Guide
~20 mins
Read Guide
5 Ways to Extend Your Influencer Partnerships
Working with social media influencers is a powerful way to create content and engage with a targeted audience, but other than having them post about their experience at your business or destination, what else can you do to leverage this partnership?
Article
~8 mins
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Using Search Insights to Spark New Content Ideas
Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.
Article
~12 mins
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