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Vancouver, Coast & Mountains
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Program (MRDT)
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Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Place Branding
Destination Development
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
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Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Power of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
Funding Sources
Co-op Marketing
Municipal & Regional District Tax
Program (MRDT)
Other Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Place Branding
Destination Development
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
Newsletter
News & Events
Work With Us
Our Commitments
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Search
The
Super, Natural British Columbia
®
Brand
Victoria | Reuben Krabbe
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Super, Natural British Columbia Brand
Browse brand resources and tools that align with British Columbia’s Destination brand,
Super, Natural British Columbia
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Top Tips for a Successful Photo or Video Shoot
Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
Article
~10 mins
Read Article
Destination BC Partner Content Checklist
Hundreds of pieces of content are created and curated across British Columbia’s tourism partner network every day. Use this content checklist to improve the likelihood of your content being shared by Destination BC and other partners.
Article
~3 mins
Read Article
BC’s Destination Brand Guidelines
Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide
~20 mins
Read Guide
British Columbia’s Tourism Brand
An overview of brand guidelines, this video provides information about the photography techniques, our typography, colour palette, tone of voice, and web tile.
Video
~26 mins
Learn More
Model Consent Release
Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
Tool
~2 mins
Learn More
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