We are thrilled to announce that Erica Hummel is joining our Destination Management division on January 23, 2023 as our new Director, Destination Development and Stewardship! Erica built her career in tourism working for destination management organizations in Ontario, British Columbia and Alberta.Learn More
To achieve the goals of the renewed Indigenous Tourism Accord, ITBC and Destination BC have created Guiding Principles to inform their continued collaborative partnership in supporting and shaping the tourism industry in BC.Learn More
Destination BC is appealing to skiers in Washington and California to elevate their experience – and themselves – in BC’s big mountain terrain this winter.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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