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Crisis Communication Planning for BC Tourism Organizations

Designed for Destination Management or Marketing Organizations, Visitor Centres, and Provincial Experience Sector Associations , this free, two-day series will coach participants through a step-by-step approach to prepare to respond to any of the unknowns in the seasons ahead.

Workshop

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Managing Expectations and Reputation through Effective Communication

Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session explores how the needs and expectations of travellers have changed following COVID-19, and looks at best practices in communications, communicating new policies, and aligning your messaging with legitimate sources

Video ~52 mins

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Building a Digital Marketing Strategy for Re-opening

Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session dives straight into the goals and objectives of building a winning digital marketing strategy for your tourism business, and then moves on to the resources and efforts needed to accomplish them to position your business for recovery.

Video ~53 mins

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ExploreBC…Virtually

Recorded in June 2020 as part of our Road to Recovery Webinar Series, this session explores different types of virtual experiences, looks at some great examples, and gives you an action plan to get started bringing the sights and sounds of your experience, attraction, or destination to engage visitors online and encourage them to book with you.

Video ~1 hr

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Facebook + Instagram for Travel: Building a Strong Foundation

Recorded in June 2020 as part of our Road to Recovery Webinar Series, we partnered with Facebook to learn how to best leverage the Facebook Family of Apps to build a presence for your business, connect with your community and communicate with your customers. Facebook shares best practices for creating a page, selling products/gift cards, the best formats/tools to communicate different types of messages, and how to establish a dialogue with consumers to both show care and address questions.

Video ~1 hr

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6 Communication Strategies to Build Traveller Trust and Confidence on the Road to Recovery

As more businesses reopen and travel resumes, effective communication will play a critical role in the recovery of the BC tourism industry. Here are six ways to reassure travellers and give them the confidence to book.

Article ~5 mins

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Prepared BC

A one-stop shop for disaster readiness information in BC.

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Prepared BC: Emergency Plan for Tourism Operators

With templates and tools that build off the guide, this document is designed to help operators easily plan a fast and effective response to emergencies. 

Tool ~15 mins

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Prepared BC: Guide for Tourism Operators

Is your business ready to help guests cope with an emergency? This guide will help you ensure your operation will respond effectively and keep your guests safe.

Guide ~20 mins

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