The Vancouver, Coast & Mountains tourism region respectfully acknowledges the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations on whose territory we operate our main office. We further recognize with gratitude that we carry out our work on the lands of the 54 Indigenous Nations throughout this region. We honour our ongoing relationships with Indigenous Peoples and Nations, and we commit to continuing to work together.
Uniquely managed by Destination BC, the Vancouver, Coast & Mountains (VCM) tourism region expands outwards from Metro Vancouver along three main arteries: the Sunshine Coast, Sea-to-Sky Corridor, and Fraser Valley and Fraser Canyon, which are anchored by the Fraser River. The region connects to the Gold Rush Trail up the Fraser Canyon, and to the Highway 3 Corridor through Hope and Manning Park.
The Vancouver, Coast & Mountains team connects industry partners with programs and resources available through Destination BC as well as opportunities that are regionally-specific.
Destination development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation. Learn about Destination Development in the VCM region.
To support strong and strategic HR practices for tourism businesses in the region, go2HR and VCM have hired a regional HR Consultant, as part of the Labour Market Action Plan. Cindy Conti will provide on-the-ground support to help businesses with recruitment strategies, develop HR standards and processes, and provide expert advice. Learn more.
2020 and 2021 have been challenging years for our industry, especially in the Vancouver, Coast & Mountains (VCM) tourism region, as we rely heavily on international visitation. The VCM team, along with many partners, have been working hard to build back better. Together, tremendous accomplishments have been made over the past years, some of which are highlighted in the graphic. All of these combined efforts are assisting us better to collectively move towards recovery. Learn more about Destination Development in Vancouver, Coast & Mountains.
Destination BC’s VCM Travel Media Relations and Travel Trade Representative is part of an integrated team that plans and executes tactical strategies for effective media coverage.
Our VCM representative is always looking for fresh story ideas and products to share with journalists, tour operators, and at trade shows. Our VCM representative not only plans and executes tactical strategies for North America and key international markets, but also identifies market trends and opportunities for VCM partners.
By attending trade shows, our VCM representative develops relationships with tour operators and wholesale operators to introduce a variety of tourism product into their tour packages, to encourage visitation to the region.
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