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      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
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Regional Research

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Publications and reports that can be attributed to one of British Columbia’s six tourism regions.

Regional Tourism Profile: Vancouver, Coast & Mountains - 2017

May 2017
Download Report Size: 122 kb
Regional Profiles
In-Market Research

Regional Profiles

In-Market Research

Two people in a red canoe on a bright turquoise lake.

Regional Profiles summarize key tourism indicators, and provide a general overview for each of the province’s six tourism regions. These publications capture the most recent data including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.

Squamish Lilloette Cultural center, whistler, british columbia, canada

In-Market Research publications provide consumer research for the province’s six tourism regions, and capture perceptions from key markets including British Columbia, Alberta, Western and Eastern Washington. These reports include information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, and trip planning tools, etc.

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Regional Destination Development Strategy: Thompson Okanagan

April 2021
Download Report Size: 2 mb

Regional Tourism Profile: Kootenay Rockies - 2017

May 2017
Download Report Size: 127 kb

Regional Tourism Profile: Cariboo Chilcotin Coast - 2017

May 2017
Download Report Size: 134 kb

Regional Tourism Profile: Northern BC - 2017

May 2017
Download Report Size: 142 kb

Regional Tourism Profile: Thompson Okanagan - 2017

May 2017
Download Report Size: 141 kb

Regional Tourism Profile: Vancouver Island - 2017

May 2017
Download Report Size: 124 kb

Regional Tourism Profile: Vancouver, Coast & Mountains - 2017

May 2017
Download Report Size: 122 kb

In-Market Research Summary: Northern British Columbia - 2012

January 2012
Download Report Size: 672 kb

In-Market Research Summary: Cariboo Chilcotin Coast - 2012

January 2012
Download Report Size: 674 kb

In-Market Research Summary: Kootenay Rockies - 2012

January 2012
Download Report Size: 660 kb

In-Market Research Summary: Thompson Okanagan - 2012

January 2012
Download Report Size: 917 kb

In-Market Research Summary: Vancouver Island - 2012

January 2012
Download Report Size: 893 kb
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