We know that communities, both Indigenous and non-Indigenous, are at the core of tourism. We recognize and respect their authority to decide what role the visitor economy plays in their communities. Each place has unique peoples, cultures, and customs, and communities will determine how and when their stories are shared. For Indigenous communities, this may be through the voices of their elders, their own organizations and platforms, or through approved non-Indigenous led organizations.
Destination BC is committed to increasing inclusiveness and raising awareness of the diversity of Indigenous cultures and communities in BC. We’ve also made commitments to work together to support the BC Declaration on the Rights of Indigenous Peoples Act and Action Plan. And we’ve also made commitments to work with Indigenous Tourism BC to help grow Indigenous tourism experiences, and support Indigenous tourism businesses and economic opportunities, in BC. Since its inception over 25 years ago, the long-standing relationship between Indigenous Tourism BC and Destination BC has continued to flourish, informing a leading and collaborative partnership that we look forward to building on in support of tourism in BC.
This strategic lever is focussed on our responsibility and commitment to the BC Declaration on the Rights of Indigenous Peoples Act and Action Plan, and our desire to better support Indigenous communities and businesses engaged in tourism.
Further, we have a shared commitment with Indigenous Tourism BC to create a unified tourism industry in BC—one that enriches the experiences and connections that tourism provides, and that respects and provides benefits for Indigenous Peoples, cultures, and lands, for generations to come.
This commitment is to continue to grow Indigenous tourism in BC and ensure Indigenous Peoples are determining and leading the future of tourism for their communities. We believe it is an important foundation to the industry’s ability to succeed and compete in the future.
In addition to these commitments, we are available to build our own relationships with First Nations communities that are already active in tourism, if, when and how they desire.
We heard from the industry, in particular Community DMOs and visitor services, that they are looking to us to help assist them and non-Indigenous identifying businesses in increasing their awareness and understanding of working with Indigenous Peoples.
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