Formerly the BC Wine Institute, the organization changed their named in February to Wine Growers British Columbia, to better reflect the connection of the BC wine industry to the land, and demonstrate that wine is an high value agri-food product and economic growth generator.
Partnering with Destination BC via the Co-op Marketing Partnerships Program, the Co-op program plan is looking to the future, when it’s safe to travel. The goals of the program are to:
In previous years, funds from the Co-op Program have been used to promote the Chef Meets BC Grape consumer wine tasting events, conduct multi-faceted wine and food tourism campaigns, and create consumer-facing newsletters.
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