The Celebration of Light, outdoor music festivals and art shows are some of the events people can look forward to in the coming year, with support from B.C.’s Tourism Events Program.
Government is investing as much as $5 million to support events between October 2022 and September 2023. The Tourism Events Program aims to strengthen B.C.’s reputation as a top tourism destination and increase tourism benefits to communities.
Applications to the Tourism Events Program will be accepted starting April 27, 2022, until May 31, 2022. While historically an annual program, it was paused in spring 2020 due to pandemic restrictions and guidelines limiting gatherings.
Successful past recipients include:
The program supports events that aim to drive visitation from outside local areas, align with key tourism strategies and broader government priorities, demonstrate financial sustainability, and support diversity and reconciliation with Indigenous Peoples.
Interested groups can review the program criteria, eligibility and application process online: https://www2.gov.bc.ca/gov/content/tourism-immigration/tourism-resources/tourism-funding-programs/tourism-events-program
Full Release Available Here: https://news.gov.bc.ca/releases/2022TACS0013-000651
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