The Destination BC Open Pool Co-operative Marketing Partnerships Program (the Co-op Program) is an application-based program that provides co-operative, consumer-focused marketing and promotion support to Community Consortiums, Sector Organizations, or approved Paired Communities in British Columbia.
The Co-op Program was developed in 2015 based on recommendations from a cross-section of stakeholders and Destination BC’s Tourism Marketing Committee — an industry-based advisory committee with representatives from all regions across BC. Input for the program was also provided by participants from over 20 community consultation sessions across the province.
A review of the Co-op Program was conducted between September 2018 and June 2019 to ensure it continues to align with Destination BC’s priorities and changes within our tourism ecosystem. The program review included consultation with current program participants, as well as Destination BC staff. The results of the 2018/19 review concluded that the Co-op Program was working well and did not require substantial amendments. However, a summary of changes that were incorporated is listed below.
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