Vancouver – Provincial tourism sector associations support an abundance of activities in BC such as mountain biking, ocean boating, camping, and RVing. To help their network of businesses and communities across the province, tourism sector associations throughout British Columbia will benefit from $400,000 provided through Destination BC.
Destination BC currently works with 15 sector associations across the province through the Co-operative Marketing Partnerships Program (full list below), such as the BC Farmers Market and BC Craft Brewers Guild. Each one supports BC’s tourism industry, working collaboratively with members and partners who share the same passion for enhancing tourism experiences through marketing initiatives.
During this difficult time, the role of BC’s sector associations has increased. These funds will allow sector associations to continue to support their members, provide direction on the implementation of health and safety measures, and develop sector-specific marketing plans in partnership with Destination BC.
“Tourism sector associations play a key role in supporting people working in the tourism industry and demand for their services has increased significantly during COVID-19,” says Lisa Beare, Minister of Tourism, Arts and Culture. “We want sector associations to be able to continue contributing to the long-term well-being of the tourism industry.”
Sector associations have had to pivot quickly during COVID-19. This funding will support operating and administrative costs, and ultimately help ensure businesses and communities can continue to showcase and grow experiences across our province.
“Whether it’s fishing or golfing, mountain biking or wine tasting, we want to help BC’s tourism businesses get back on their feet as quickly as possible,” said Marsha Walden, President and CEO at Destination BC. “These one-time grants will help sector associations support their members on the road to recovery.”
Destination BC currently provides over $2.0 million in funding for these 15 sectors through our Co-op Marketing Partnership Program. When COVID-19 first began to impact BC’s tourism industry in March, Destination BC quickly modified this program to ensure flexibility through the extension of existing funding contracts.
Destination BC will continue to support BC’s tourism industry by providing access to resources and tools, training programs, program modifications, and insights for small- and medium-sized enterprises, throughout the transition from COVID-19.
Sector Lead Organization(s)
Backcountry Lodges Backcountry Lodges of BC
BC Ale Trail BC Craft Brewers Guild
BC Bird Trails Tourism Richmond
BC Farmers Market BC Farmers Market Association
Camping & RV BC Lodging & Campground Association
Fishing BC BC Freshwater Resort Outfitters Association, Sport Fishing Institute for Saltwater Fishing, Freshwater Fisheries Society of BC
Gardens Gardens BC
Guest Ranches BC Guest Ranch Association
Guide Outfitters Guide Outfitters Association of BC
Mountain Bike Western Canada Mountain Bike Tourism Association
Ocean Boating British Columbia Ocean Boating Tourism Association
Ski (Alpine, Heli-Cat, Nordic) Canada’s West Ski Areas Association
Snowmobile BC Snowmobile Association
Wine BC Wine Institute
Tourism by the Numbers
More provincial statistics on tourism industry performance can be found here.
*Latest information available from BC Stats
About Destination BC:
Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit: http://www.DestinationBC.ca/
For additional information, please contact:
Destination BC Media Relations
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