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  • Using Social Media to Support Reopening

Using Social Media to Support Reopening

Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session looks at the role of social media, how COVID-19 has changed online usage, and provides great examples to show what you can do today on social media to engage with your communities.

Although created with the COVID-19 pandemic in mind, the content in this webinar contains useful information on leveraging social media, particularly during a crisis. We recommend starting at 1:36 and skipping the recorded Q&A that begins at 52:32.

Video play button icon About This Video Reading time: ~57 mins Learning Type: Video
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Last updated: September, 2021

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Safety & Emergency Preparedness

Managing Expectations and Reputation through Effective Communication

Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session explores how the needs and expectations of travellers have changed following COVID-19, and looks at best practices in communications, communicating new policies, and aligning your messaging with legitimate sources
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Video ~52 mins
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Social Media Marketing

Issues Management for Social Media

Tips to help you handle tough conversations online.
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Article ~5 mins
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Social Media Marketing

7 Ways to Engage your Audience on Social

Best practices for communicating, connecting with and inspiring your social media community.
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Article ~8 mins
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