Timelines and Engagement
Comox | Peter O'Hara
Where Are We Now?
As of June 2022, we have completed the extensive Discovery phase which included comprehensive research exploration as well as engagement with tourism industry partners, BC residents, and ITBC’s partners and stakeholders. We have now begun the Brand Strategy Phase and are aiming to launch the first two new tourism brands in 2023.
Timelines
Find the Place Branding timeline here.
Find the Destination Development timeline here.
Engagement
To date, our engagement activities have included meeting with just under 1,835 people across 60 workshops and 202 interviews, which includes 1,445 industry members and just under 400 BC residents.
The Invest in Iconics Strategy aims to:
- Support the tourism industry in recovering from the devastating impacts of COVID-19
- Sustainably Increase tourism revenue across British Columbia through geographic and seasonal dispersion
- Create globally compelling routes and places that compete on the world stage
Who Have We Engaged With?
Engagement with members of BC’s tourism industry including Indigenous tourism business owners, and BC residents is critical to the success of the Invest in Iconics Strategy. Over the past two years, we have had the opportunity to connect with many tourism partners, organizations and businesses across the province to share information and gather feedback about the Invest in Iconics Strategy; this engagement has included ITBC, regional DMOs, city and community DMOs, tourism business operators, Travel Trade, Travel Media, Destination BC’s Tourism Marketing Committee and Board, the Ministry of Tourism, Arts, Culture and Sport, other government ministries and many more.
